I always believe in striking while the iron is hot, so I'm writing this the morning after Shift Happens 2010, while the inspiration is still fresh in my mind.
It was another great event, as we all knew it would be. It seemed to me that the debate on technology, social media and the arts has moved on from where it was at Shift Happens 2009, there was much less dissent about the role it has to play, and, as more that one speaker said, it is no longer "what technology?", it is now "why are we using it?"
I very much enjoyed chatting to the people I met as a result of doing the Social Media Surgery in the conference breaks. They were all people looking to explore the potential of social media to get them closer to their audiences and / or members, and I hope I, and the rest of the Social Media Surgery Team, was able to help them a little way on that journey.
We all know the arts are entering even more difficult times, when public funding, at least, is going to be very difficult to come by. In this climate, it is more important than ever to find new ways of bringing the audience close to you, keeping them there, and developing relationships with them.
So, you've had your two days of inspiration in York, what are you going to do about it? Do something now, before the inspiration starts to fade and the pressures of the day job return.