I’ve worked in the commercial sector for some years now. Priorities are often different from those in the funded arena (though perhaps increasingly less so). When you have investors breathing down your neck, understandably concerned about recouping their investment and demanding evidence of ROI, your focus has to be on spending every penny as effectively as possible.
In the theatre that means one thing – bums on seats. It may be short term, crass even, but it’s the financial reality.… Continue